How much does a website cost and what are the benefits? You probably run a company that reaches the right group of customers, but their number could increase, right? In 2022, the lack of a company website does not put companies in a good position. On the other hand, many companies have outdated websites with little functionality. Unfortunately, such pages are not useful at all.
Websites should effectively attract new customers. When you decide to build such a website, a lot of questions start to appear – first of all, “how much does a website cost?”.
The price of creating a company website depends on many factors. I always compare it to buying a house. A studio apartment with an area of 20 m² without equipment does not cost too much, but is it possible to live without an apartment equipped with a kitchen and a bathroom? This is an additional cost. Now let’s assume that 20m² is not enough, so each additional m² generates more and more money.
Referring to the previous paragraph, a basic website for companies can cost several hundred zlotys (and only from a freelancer). It will be maximally cut down – no graphics (except your projects), a small amount of text, no blog. Such a site does not give you the opportunity to stand out from competitors’ sites.
The level of development, the type of website, the number of language versions and the CMS content management system are just some of the factors that determine the final price of a company website.
Often in large cities, popular interactive agencies have higher prices, so it’s not worth being afraid of companies from smaller cities that have the same level of web development, but at a lower price.
It depends on the company. This is really a very difficult question and cannot be answered without knowing any details.
The answer may be “free”, “300 EUR”, “4,000 EUR” or “10,000 EUR”.
This is very similar to building a house. How much does it cost to build? It can be even a million zlotys, but there are people who did it for as little as 200,000 EUR.
Does cheap mean bad? Not always, but certainly a house for 200,000 will not be too big, and the savings on materials will be noticeable.
It’s the same with websites. Assuming that your friend is able to make a small business card for you for free, be sure that it will definitely be underdeveloped and will not meet your expectations.
A freelancer creating a website for 500 EUR will also not spend more than about 2 hours of work on it, because he must earn his money in the shortest possible time.
With us, website prices start from 700EUR net and even with the cheapest website (e.g. a One Page website) you can count on full professionalism.
Your website will be prepared with the utmost care for effective positioning in the Google search engine.
Many people still live in a world where value can be determined primarily by touch – a great quality machine or building materials can seem expensive.
Meanwhile, websites are intangible and for many this is the main factor that makes them seem worthless.
There are even special page generators that are advertised as free. Indeed, at the beginning it is free, but no one does it gratuitously. Maintaining a domain and hosting costs money, and a company offering a “free service” must come out in the black. In fact, such generators are typical sales “funnels” that can involve considerable costs.
No point in buying something you don’t need. If you need a simple website that will act as a business card – no problem.
However, it is worth betting on something more to acquire customers via the Internet. Currently, positioning of websites and paid advertising in the search engine are very popular.
It is worth having a well-optimized website so that it does not scare off a potential customer, but on the contrary – attracts him.
The second thing is the technical optimization of the website, which has a large impact on the position on phrases related to your business.
A well-optimized website has a chance to appear on the web without commissioning a positioning service, which sometimes also costs a lot of money.
Another issue is the type of website – static or based on a CMS content management system (form of an administration panel).
The latter is more expensive, but makes website management extremely comfortable. The administrator receives access to a special panel where everything is limited to clicks.
This solution should not cause any problems for anyone, unlike the static side. Any change then involves editing the page code.
The most popular CMS is WordPress, which is used by as much as 1/3 of the Internet. If you plan to run a company blog, write news or frequently add photos of the services you offer, this CMS system will be the perfect choice.
The CMS website creation service is a bit more expensive, but in the future you will definitely save a lot of time and nerves when publishing materials. Another but less popular CMS is Joomla.
Is it better to bet on a static or CMS-based website? The difference in price can be noticeable, so it’s worth considering carefully. If you intend to frequently interfere with the content of your website, then CMS will be the best solution, because thanks to it you will save a lot of nerves and time.
Now it’s time to choose the type of website. If you run a small business, then a simple business card will be more than enough.
See what types of websites there are and choose one of them:
It is an ideal solution for companies that think ahead. Such a page attracts potential customers thanks to extensive functions, precisely described information about the company and activity or interesting topics on the blog.
Such a website contains many subpages and is focused on acquiring customers via the Internet – this means that it is optimized as much as possible and generates more traffic from the search engine than small websites.
A professional website will be a great investment in the development of your business. You can also opt for an original individual design.
It is easy to guess that such a website is to act as a business card. It must be simple, transparent and contain the most important information about the company and the services provided.
Such websites are most often chosen by small local companies that do not conduct online activities – e.g. a website for a construction company.
A well-prepared business card can become an ideal tool for acquiring new customers via the Internet.
A landing page is usually also a One Page page, but it is strongly focused on effective sales.
This page is most often visited by a potential customer from an advertisement or organic search results. The goal of such a website is one – the best possible sale.
An internet blog is a website created typically for posting entries. A blog is an ideal form to tell more about yourself or share your favorite activity with the world – e.g. testing cars. Popular blogs can attract hundreds of thousands of readers monthly.
Once you have more or less managed to decide what the website should look like, it is worth taking care of a decent contractor.
There are plenty of good and average freelancers on the market. Recently, there has been an explosion of “specialists” in this industry.
There are more and more freelancers. The downside of this is certainly the fact that it is easier to find a “professional” who may have problems when creating a website.
The advantage is definitely competitive prices, which start from a few hundred zlotys.
However, finding a good freelancer is not impossible. It is enough to spend a moment to find a specialist with a rich portfolio who has been operating for years.
You have to ask yourself, will the person who creates the website put the same emphasis on all elements? First of all, text, graphics and internal optimization – these are the most important elements of the website, without which later internet marketing is very difficult. Of course, marketing is just an extra option, so it’s up to you to decide.
Currently, the threshold for entering the web development business is very low. The tools that are needed are a computer and the Internet. The rest is willingness and some time to start making the first pages.
One weekend of learning is enough to create your first pages using simple wizards. If someone offers you to create a website for 400EUR, they are probably just starting their adventure with creating websites.
It also probably won’t keep you quality and accountable should something go wrong. Of course, on the other hand, it saves a lot of money, but is it really worth it?
It will also be difficult to get training in the use of the CMS system (administrative panel) – well, it’s not for free. Also, there is no certainty as to whether he will have time to work again in six months, because he usually has deadlines set months in advance.
Advantages of creating a website by a freelancer
Low price – you can save some money on such cooperation. Of course, if you hit it right
Flexibility – you can work with a freelancer in a less conventional way.
Disadvantages of making a website by a freelancer
Low responsibility – making a website for about 400EUR means that a freelancer cannot afford to take responsibility for the project, because it does not pay off. If anything happens, contact will probably be lost
Low stability – freelancers come and go. The person you work with today may no longer provide services in six months, and you will be left alone when you need an update
No further services – a freelancer usually offers website development. Among other things, you are left alone with marketing.
Low price – an advantage, but at the same time a disadvantage, because in the low price there is nothing more than creating a website.
The most important elements of the page are unnoticeable
As a client, you only see the end result of the work, i.e. the website. The most important elements are in its center.
The website should be well optimized for performance and security. The page code should be as simple as possible without unnecessary elements that slow you down. You won’t notice such elements when you see a good-looking home page.
Of course, choosing a freelancer is not always a bad decision. There are people who have been doing a really decent job for years and nothing can be faulted.
However, experience tells us that it is difficult to find a person who will carefully take care of every element of the site.
If the most important factor when choosing a contractor is the price of the website, then a freelancer is a good choice.
Choosing a professional interactive agency is of course associated with higher costs. Unlike freelancers, agencies offer more than just a website, and the cooperation is often long-term.
See what you can get from an interactive agency:
– Graphic design specially designed for you,
– Website training,
– Guarantee of further cooperation, if you decide to expand the website,
– SEO optimization,
– positioning in the search engine,
– Guarantee of failure-free operation,
– Internet marketing advice.
– These are the most important elements that an interactive agency can offer you. There are definitely more of these elements, but their presence depends on your needs. The only aspect in favor of a freelancer is the price.
In addition, agencies, apart from creating a really high-quality website (after all, a whole team of specialists work on it), offer a lot.
Advantages of creating a website by an interactive agency
– The highest quality of workmanship – the experience of the entire team, which uses the best solutions, translates into the effect
– Business responsibility at a high level – if anything goes wrong during cooperation, you can be sure that the agency will not let you leave it like that and will solve the problem for sure,
– Complementary services – often customers go a step further and, in addition to the website development service, decide, for example, on Internet Marketing,
– Professional contractors – there are many programmers, graphic designers and coders on the market, but interactive agencies usually associate only the best.
Disadvantages of creating a website by an interactive agency
– Usually high price – although it is obvious, it is still a disadvantage. Unfortunately, a whole team of specialists is not cheap,
– Not very flexible cooperation – cooperation with an agency is usually less casual than with a freelancer, but more structured. Not a minus, but on the other hand a plus,
– Cooperation with an agency does not always work out – choosing an unreliable agency that does not have a rich portfolio may end up like this. It’s worth choosing wisely.
– Prices in interactive agencies can be really bargain, but also unimaginably high. Certainly in larger cities such as Warsaw and Poznań it is difficult to find an inexpensive agency. It is worth comparing several good companies with each other and choosing the most reasonable offer.
Approximate prices of websites in interactive agencies
Some interactive agencies break down the price in the case of static pages and pages based on the CMS system, where you sometimes have to pay up to 70% for the latter version. There are also agencies for which it doesn’t matter what type of website you choose and we will focus on the prices of such agencies. See how much a website costs in an interactive agency (prices do not constitute a commercial offer of the Zdobywcy Sieci agency):
– One Page type website (only the home page; landing page), a ready-made template, a few high-quality photos, the most important information about the company – the cost of the page is 700 EUR
– A website with several subpages (valuable content on each), a ready-made template, high-quality photos – the cost of a page is 1000 – 1200 EUR
– A website with any number of subpages, an individual template and graphic design – the cost of about 1500 – 5000 EUR.
Of course, these are just a range of three types of websites. If only the customer wants, it is possible to create a One Page website with an individual template and a lot of photos, as well as a large website based on a ready-made template with a small amount of content and photos.
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