Did you know that keywords are one of the most important elements in your SEO efforts ? Keywords help users get to your site after entering certain keywords in Google. In addition, keywords help Google’s algorithms determine the topics you post your content on. Find out what tools to use for keyword research and why to use the listed tools.
It allows you to analyze keywords not only on your site, but also on your competitors’ sites. This is great for developing phrase selection strategies and creating effective content that engages your audience.
SEMrush is an invaluable help when auditing websites. In addition to keywords, you can also analyze links. So learn about their structure and parameters. For many SEOs and content creators, this is one of the main tools in their daily work.
Ahrefs is another handy tool on our list. This will help you analyze the links on your website in detail, but of course it will also help you check the popularity of your keywords on search engines, from Google to YouTube to Bing. You can also analyze your site’s visibility, organic traffic, and indicate the subjective value of your domain.
With Ahrefs, you can learn about the number of clicks, and cost per click for a particular keyword. This tool suggests more profitable phrases related to your search term. This allows you to more accurately select keywords for your articles.
Unfortunately Ahrefs does not offer any Trials.
Finally, the most popular tool. Google Trends shows you how popular a phrase was among users over a specified time period and where the phrase was most searched for. Thus, you can find out whether the popularity of the keywords you are interested in is rising or falling.
Compared to other tools presented, Google Trends is a little weaker, as it only allows for a rough analysis and does not have detailed statistics. However, if you need to act quickly, or if you’re looking into keyword search, this can be very helpful.
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