internal link building

internal link building

Internal backlinks are one of the activities that should be implemented as part of website optimization. Proper internal linking can improve the positioning of individual pages or categories.

In this post you will learn:

• Basics. What is a hyperlink and how to link to a page?
• Internal and external links – the difference
• What are internal backlinks?
• Benefits of Internal backlinks
• How to check internal backlinks?
• How to do internal baclinking?

What is a hyperlink and how to link to a page?

Let’s start with what a hyperlink is. HTML hyperlinks are links placed on a website and elsewhere on the Internet through links embedded in text, graphics, or other interactive elements of a website.

The html link placed in the link redirects to the new site. Open a new browser window or switch the current window to a different view.
Example: How to run a company blog ?

This is the exact example how to use a hyperlink.

Internal and external links – the difference

In terms of SEO, we can distinguish between two types of links.

External backlinks – Links to your site on other websites direct users to your domain from outside.
Internal backlinks all hyperlinks that take the user to another locationon of the same website.

Internal Links and SEO

Internal links are one way to optimize your website. Used to improve website navigation, especially when the website has a complex structure and users need to be redirected to different parts of the website.

Paying attention to proper internal links tructure can improve the performance of your website relatively easily.

What are internal links?

Internal linking is the intentional placement of links (hyperlinks) to other places on the same page in the page’s content or navigation.

The main purpose of internal links is to make it easier to navigate the site. Hyperlinks direct users to places on your website where they can learn more about topics of interest to them. A well-designed internal link structure is not only practical for users, but it also improves page performance by increasing the time users stay on the page – this is very important factor to Google as well.

Why Internal backlinks are so important ?

The advantage of internal linking, among other things, is that it allows you to spend more time on the page. And it pays off in different areas.

The main advantages of internal links are:

• Improved page power flow
• Make it easy for users to navigate your site
• Help search bots index subpages
• Low bounce rate
• Emphasize the theme of the page (Show the robots what the page is about by linking to important content.
• Have a positive effect on your google’s position
• Support for the keyword placement process
• Helps fight cannibalization on your website

How to check internal linking?

If you want to check your website for the number and location of internal links, you can use an SEO tool that allows you to see all the links hosted on a particular website.

internal link building

Just enter the website address in the special field. As a result, we get the total number of links (and many more valuable informations)

How to do internal linking?

Placing multiple hyperlinks all over the page is not enough. Poorly thought out actions will only scare off visitors and make your site look unprofessional. Internal links need to make sense!

Hyperlinks should be placed in several strategic places on the page.

In the main menu

Clickable menu links too! Pay attention to the use of keywords as anchor text. Menus are especially important for complex websites with many categories

In the side menu
Additional menus in the sidebar of a page are a way to increase the number of internal links on your site. Additional menu modules make it easier to navigate your store and grab the attention of users.

Page content
That is, hyperlinks that appear in the text of the site (blogs, service descriptions, mainpages, “about us” sections). Text hyperlinks should be highly visible (for example, highlighted in a different color or underlined) so that users know they are dealing with a related piece of text. Thanks to this, he clicks on the place of interest and receives detailed information on a particular topic.

In the footer
The footer of your page is another place where you can place a lot of links. Users will intuitively search for information about your company there – take advantage of the possibilities of this place.

Breadcrumbsin navigation

Breadcrumbs or chain navigation is another trick that can help improve your site’s internal links. In addition to side navigation, breadcrumbs make site navigation easier because they indicate exactly where you are on the site.

For your linking strategy to be effective, you need to keep in mind a few important factors!

The fewer links to a subpage, the more valuable it is. Links to many subpages (for example, 10 hyperlinks in the text) start to look like spam and reduce the potential of your article to the linked page.

The higher the specific link, the more valuable it is. Placing a link higher on the page increases the chances of it being indexed first in Google’s limited workload.

Links that are rarely clicked on are of little value. If they look like spam (for example, the words aren’t changed or the links are inserted in an environment that doesn’t match the content of the page), it discourages people from clicking on them.

Don’t repeat the same link too often. Frequently repeated links on a page can be considered as a spam. Too highlink frequency will significantly degrade the overall user experience (search engines only consider the first link as part of indexing).

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