Link Building

link building

Link building is an essential part of any strategy for building good website visibility. It is also a fundamental basis for website positioning in search engines and a great way to increase organic traffic from other websites. How to get a link to your site, why it’s so important, and are you sure that every link is worth it, find out all about it in the article below!

The website strikes the right balance between optimization, content, and links to maximize the benefits for you, your users, and Google search. Therefore, it is necessary to ensure the quality of each of these elements.

Today I will show you how to get valuable links to your site. This can bring you closer to being higher in the search results.

One of the main activities that take place outside of a website is link building. This will not only give you a strong position in the search engines, make you an authority, but also increase your chances of being noticed by recipients. However, this cannot be achieved if the reference has no value.

What is a link?

At first, you have to start from scratch. Before defining link building in details, it’s worth explaining what a link is. Links facilitate the distribution of data on the Internet and facilitate access to information. Links are often called hyperlinks and rarely web links. Simply, it’sa link that a user can click to go to a specific her website or file.

Links use the http or https protocol. Links can be displayed in the form of a clear address on the landing page, or hidden as anchor text. The most common today is the use of anchor text with a target address that redirects to the appropriate page. For websites, links are created using HTML code. In link building you can find:

– web address – the address of the website to redirect to
– Link Description – the text that makes up the active link. Anchor.

Before you set your website position outside of your website, make sure your website is optimized and encourage your audience to stay longer. For this reason, the content must be processed first. Extensively with blog posts. External links lead here.

Remember that useful links are relevant to your activity. For example, the pages correspond to the topic. After all, it also encourages viewers to click through to your site. Then your position will be further strengthened.

We can divide the backlinks on two types:

– Dofollow
– Nofollow

Dofollow backlinks

Most covered by SEO professionals due to shared domain authority. Links without the rel=”nofollow”, rel=”ugc”, or rel=”sponsored” attributes are considered power links (dofollow) which passing so called link juice, so the use of the rel=”dofollow” attribute is really unnecessary.

Recall that the structure of a link, which we discuss later in the article, mainly consists of links that send link juice and whose anchors are exact matches, looks unnatural. If your backlink profile strongly indicates manipulation of Google search results, you run the risk of counterproductive effects.

Nofollow backlinks

A link with the rel=”nofollow” attribute tells the crawler not to follow that link. If the nofollow link goes from domain A to domain B, the value of the first page is not passed to her second page. Google currently assumes that you will use the new attributes. Use rel=”sponsored” for paid links and rel=”ugc” for links generated by commenting on blog content or posting on internet forums.

SEO specialists seem to be primarily looking for links that strengthen the authority of a domain, but internal links use links with the rel=”nofollow” attribute. A perfect example would be a link from the home page to a sub-page- outside the main menu or footer. If you don’t want to undermine a particular landing page, you can mark some links as nofollow. Online store customers won’t notice a difference, but crawlers will receive pertinent information.

What is a NaturalLinkProfile?

Link building should focus primarily on obtaining natural link profiles, all kinds of links.
Your website should have each type of link above (both nofollow and dofollow).

Having only dofollow links on a page reveals to Google that they weren’t fetched naturally, and can resultin various types of penalties.

However, it doesn’t look very good to Google if most of the links are in a similar format (suchas an exact match to a particular phrase). Try to distinguish between keywords in your links.

It’s impossible to definitively determine which ratio of dofollow to nofollow links is the most “natural”, but it’sworth trying to avoid going beyond a 10:1 ratio.

How to acquire quality backlinks ?

1. Cooperation with bloggers and influencers

Perhaps working with bloggers and influencers is one of the most effective ways to get valuable links today. Do you want to know how to do it?

You can use the services of intermediaries or simply contact specific people directly. Then present your products, answer questions and offer cooperation.

Barter cooperation is rarely used. However, thanks to this, you can get a lot of exposure when such people post links to your site on their blogs and social networks.

They can review your products, show you home furnishings from your store, or prepare new recipes.
It is only important that the content contains links and that the offers are thematically related to the activities of the chosen Internet star.

2. Sponsored Articles

Sponsored articles are one of the best ways to get valuable links. When preparing your article, you have full control over the immediate surroundings of your links. So you can include it in your text in a natural way that actually attracts traffic to your landing page (especially if the article itself is interesting and your website is popular).

In addition, posting sponsored articles on sites with high authority automatically increases the link strength.

Also keep in mind that sponsored articles usually don’t have many external links. As a result, the fewer links on a given page , the more authoritative the link is, and therefore the stronger the link leading to the site.

Additionally, websites with sponsored articles often offer additional promotions (such as social media and newsletters).
However, Sponsored Articles have their drawbacks. First, such articles are new pages. It takes time for Google to index.

Second, newly published Sponsored Articles do not have their own backlink functionality. We still need to generate them, so we’ll have to wait a little longer until we have stronger links.

3. Guest Posts

Another way to get backlinks is to create a guest post, what is it all about?
This method is the little sister of sponsored articles. In this case, we also place our own text on external websites that contain a link to our website. The difference is that guest posts are usuall ynot promoted by the site owner and their format is probably much shorter.

The big advantage of this method is that you can guest post for free on the site of your choice. When such publications are paid, we are no longer talking about guest posts, but about regular sponsored articles.

4. Social media links

Links from social networks do not directly affect the position of your page in search results, but it would be a shame to miss such an opportunity. If your brand is present on social media, your profile and contact information should include a link to your homepage.

Whether you share the link in your Facebook group or Instagram story, you can increase page views and effectively increase brand awareness among your potential customers. Also, pay attention to diversify the profile and make it look more natural.

Also, posting valuable content on social media can help you earn valuable backlinks that you will have to pay a significant amount of money for in the future.

If you want to talk with somebody about your backlinks strategy, or maybe do you need someone who can build a website for you – use bellow contact form