If you have just started promoting your company online and have no experience in internet marketing, you should know that you can succeed with a website that is designed for you. Choosing the wrong last element can make it difficult for your business to continue. Not sure whether to create a new domain or buy an old domain? We will answer these and many other questions below. Discover the main pros and cons of both solutions.

What is internet domain ?

From the brief introduction, you already know that creating a business website is based on a few key principles. One of them is the correct domain name. That is, a unique web address where a website can be found. When placed in the search bar, it can display the content of your website. It’s worth remembering that this is often the first element the user sees.

This is the domain that internet users use, so you can advertise your business online. The careful selection is so important to your company’s future marketing efforts. In addition to choosing a primary name and extension, you also need to decide whether to use the old web address or the new one.

New domain or old domain ?

You already know that you cannot run a website without a domain. Therefore, as part of the operation and operation of the Company’s website, it is necessary to acquire separate addresses from the respective registrars.

You should be aware that you first register a domain and then rent it. This means that the address belongs to you until the rights expire. If you don’t renew, your domain will end up in the secondary market after the subscription expires. Thus, it is not inofficial ownership.

If you choose to register your address, you have two options. The domain can be completely new or used (if already in use).

Free domain

If you choose an address that has never been used by any website or online store before, you will have to build your site authority from scratch. A domain obtained from the primary market is subject to registration, and you are its original founder. So you don’t have to worry about his history or link spam.

Old/Used domain

You can also bid on addresses that are already registered, but the owner has not decided to renew the subscription for various reasons. When choosing a domain from the secondary market, you should take into account the risks associated with its history and link profiles created by previous subscribers.

Still not sure which option to choose? Let’s look at the pros and cons of both options.

New domain pros and cons

As you may not know, the process of creating a new domain takes much longer than the process of buying one. This is because many attractive and simple addresses have already been accepted and it takes a lot of work to come up with a name that meets all the criteria.

However, you can register a new domain inexpensively if you choose the right primary name and extension. This way you will be the first and only creator. This way you can start with a clean slate and not to worry about content or links that might get in the way of your future marketing efforts.

Thanks to a free domain, you build a brand image from scratch. And this means that it is up to you how you present your offer to customers online. A catchy name will inform users about your company’s business already at the stage of address search. All this will make you emphasize your individuality, stand out from the competition and be remembered by the target group.

You also need to consider some downsides. First of all, when deciding to register a new domain, you must prepare for a long process of building the website’s position in Google search results and the need to popularize the address among recipients.

Old/used domain pros and cons

There are some situations where it doesn’t matter if you don’t have a new name idea. To purchase an existing web address, you havethe following options:

• A domain exchange is a place where existing domains are put up for sale and receive information about current traffic.
• Buying a domain. You can purchase rights to an address that was not renewed by the previous owner using your domain settings. That is, the service of priority registration of seized names.
• Buying domains from owners. Thanks to the WHOIS search engine, you can see who currently has the address you are interested in and contact them to buy that name.

However, before registering the domain you are using, you should check its previous history. You can use archive.org for this. This gives you access to data such as your age, the number of times your content has been modified, periods of inactivity, filters that may be applied by Google, or what items appear at a particular address.

One of the decisive advantages of the above solution is above all the fast time to market. If your address has a long history and multiple links, your site will rank better and faster in Google. In addition, you can limit the cost of building brand awareness. The domain is known to the recipient.

Unfortunately, this solution also has disadvantages. First, the number of available domains is limited, and the name you choose may not be 100% representative of your brand. Also, reusing used addresses is much more expensive than creating new addresses. The risks associated with the above options are also incomparably higher.This is due to penalties imposed by Google in the past.

What to choose ?

Do you want to reach users looking for products, services or content that your company has to offer?

Just make sure that:

• it was short and easy to remember and pronounce
• was associated with your company or industry and activity
• did not contain dashes, numbers
• had an extension matched to the area of activity.
• another important decision is the choice of supplier, be sure to check the contract carefully and pay attention to what charges will be expected from you in the future

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