What The Highest Converting Websites Do Differently

Just make them look, but not sell ?

High conversion rate of store front visitors into buyers.
Optimize conversion rates to get the most out of your PPC spend.

Understand what it is that convinces the maximum number of visitors to take action.
My intuition tells me that this is why most companies are too consumed with “business as usual” syndrome, and they rarely take a second to stop and really think about focusing on conversion optimization.

In this article, we’re going to talk about what makes high conversion rate sites stand out. But before we get into the details, we’dlike to share a few things that will get you thinking.

• You have 0-6 seconds to show an attractive headline and landing page, after 6 seconds, most visitors will leave.
• About 93% of visitors who come to your site are not ready to buy.
• The more landing pages you have, the more likely you are to get leads.
• Product videos can increase product purchases by 150%.
• Delaying site speed by one second reduces conversion rates by 11%.
• A/B testing is becoming the preferred method that has brought the most success to many companies.

Clearly articulate their own value proposition

On your homepage or landing page, visitors should have a clear idea of why they should do business with you and what benefits they will get from it.
Like it is done on Getresponse page bellow

With so many email service providers it can be very difficult for companies like GetResponse to stand out from the competition, and GetResponse has achieved this by focusing on email campaigns that make money.

What’s the point of giving customers information via email?
Making them to purchase again, and GetResponse will help your team turn emails into revenue, even automating workflow in the process. It’s a win-win.

Of course, if you’ve used GetResponse before, it goes without saying that everything from creating campaigns to sending emails is simple and straight forward.

Testing calls to action.

A HubSpot study found that personalized CTAs have a 202% higher conversion rate than basic CTAs, multi-dimensional CTAs and intelligent CTAs. To get closer to your users, you need to understand what stage of the funnel they’re at. For example, if you offer student loan financing, set up the following CTA

Visitor CTA. seven helpful tips for solving student loan problems
Lead CTAs. credit consulting

These CTAs are effective at converting leads and increasing your overall conversion rate.

A great example from the past is Mozilla, which increased downloads of its popular Firefox browser through a more powerful call to action. ‘Download Now – Free’ is much better than ‘Try Firefox 3’. This made it clear in the psychological CTA that Firefox is free and enticed readers to download the program.

How do you know what questions your customers are asking ?

To get feedback from your customers, you should always be asking questions. By understanding what problems and confusion customers have and what they really want, you can develop a site with higher conversion rates.

Test the headlines

Headlines can make or break your site and possibly your sales. As mentioned in the introduction, first impressions are formed quickly, and the headline is a big part of that impression-it’s important to follow the A/B testing guidelines to see what elicits the greatest response from visitors. There is no magic formula, but there are good guidelines to follow.

Generally have short forms

UX conversion experts recommend that forms should be as short as necessary. How many times have you tried to sign up for something and seen 25+ fields you need to fill out?
I’ve seen it so many times that I often leave the site without leaving it. It’s important to respect the user’s time. Even if the user is ready to sign up, it’s important not to let them leave because the form is too long.

Example:

Can it be simplier ???

Checking the number of form fields

Most conversion experts agree that simplifying and improving form clarity is the direction to go when starting an iterative process.

Sometimes more input fields can increase the conversion rate. In general, however, conversion rates tend to be higher with fewer inputs (depending on the purpose of the form). The main thing is not to be guided by rules of thumb, but to check and find out for yourself.

Their sites are designed for conversions.

Sites with high conversion rates are obvious.

How ?

They have good UX design, are well-structured on desktop and mobile, and have fast load times.

MOZ requires only what they need. There is no First name and Surname, Birth Date, secret question, authentication code, or anything else that is not required.

Creating a responsive website

An attractive, high-conversion website should load quickly, have an attractive layout, easy navigation, and especially a responsive design.

It’s not enough for a high-conversion site to look pretty on your desktop. It’s equally important that it displays well on mobile devices. However, mobile and desktop usage can vary from niche to niche. If a page is unresponsive or loads slowly, users are more likely to end their session within three seconds.

Since many people visit your site from mobile devices, you need a responsive design that encourages user conversions.

Other techniquesyoucan try

Here are some proven tips and tricks for getting conversions.

• Introducing a “Chat Now” button increased free signup form entries by 31%.
• Including discount information in the headline can also boost the conversion rate
• Changing the color of the call to action button from different colors to red increases conversions
• Changing the button from “View Plans and Prices” to “Start Today” increased conversions
• Disabling the CAPTCHA resulted in no loss of conversions and very little spam
• Displaying customer reviews can help a website to get more conversion
• Using natural language in forms has been proven to increase conversions rate
• Having a good mobile site can double conversion rates.
• Segmenting users allows you to provide more relevant content and increase conversions.
• Installing call to action buttons can increase conversion rates.

If you want to get free internet marketing advices like this directly to your mailbox subscribe to our free Newsletter

If you are looking for someone who can take care of your website, fix something, bring more Google’s s traffic to it, or maybe who will build your website from scratch, contact us by using bellow contact form, this is what we do since over 20 years !